I help founders and brands grow on Shopify with custom development, Liquid coding, theme customization, CRO and speed optimization — backed by 1:1 mentoring that turns store owners into operators.
Philip Effect Studio
Shopify Developer · Mentor · CRO Specialist
About
I'm a solo Shopify expert — not an agency, not a team of juniors. Every line of code, every CRO decision, and every coaching call comes directly from me. That means clear communication, faster turnarounds, and accountability you can actually feel.
I work with founders across the UK and West African time zones with a fully global remote setup, and I'm an active, top-rated freelancer on both Fiverr and Upwork.
Top-rated
Fiverr & Upwork
Coverage
UK · West Africa · Global
Setup
Remote, async-friendly
Services
From custom development to mentoring — engagements scoped to your goals, not a generic package.
End-to-end builds with clean, scalable Liquid, sections, and metafield-driven content.
Bespoke features, app integrations and tailored logic that off-the-shelf themes can't deliver.
Surgical fixes, redesigns, and on-brand polish for any Shopify theme.
Data-led optimization of product pages, cart and checkout to lift conversion.
Lighthouse-driven performance tuning — faster stores, better SEO, more sales.
Launch-ready Shopify stores configured for products, payments, shipping and tax.
Roadmaps, audits and ecommerce strategy aligned to real growth goals.
Personal coaching for founders and developers to level up on Shopify, fast.
Experience
Fiverr & Upwork · Top-rated
Independent · 1:1 Programs
Direct Clients · Global
Brand Engagements
Selected Work
A snapshot of recent engagements. Client names protected under NDA — full case studies available on request.
Rebuilt a slow Dawn-based store into a clean custom theme with optimized sections and image pipeline.
+38% conversion · 92 Lighthouse
Liquid + JS configurator with metafield-driven bundles, upsells and dynamic pricing.
+22% AOV in 60 days
Customer-tag based pricing, gated collections and a streamlined wholesale checkout flow.
Launched in 3 weeks
End-to-end subscription experience with portal redesign and CRO-tested upgrade flows.
-31% churn after 90 days
Theme refactor, lazy media, third-party audit and critical CSS strategy on a high-traffic store.
LCP 4.1s → 1.6s
1:1 coaching with weekly calls, Loom audits and a shared roadmap from launch to growth.
12-week roadmap · 5★
Pricing & Scope
Transparent packages designed to support entrepreneurs at every stage of their ecommerce journey. Whether you're launching a new Shopify store or improving an existing one, choose the level of support that fits your goals.
New businesses preparing to launch.
Existing stores that need improvements and optimization.
Brands ready to scale with advanced support.
Many businesses already have an existing Shopify store and only need targeted support such as custom coding, theme edits, bug fixes, speed optimization, CRO improvements, integrations, redesigns, or strategic guidance.
If your needs don't fit within the packages above, I offer completely tailored solutions designed around your exact business objectives.
Testimonials
Trusted by ecommerce brands, store owners, and entrepreneurs seeking professional Shopify development, custom coding, store optimization, and conversion focused solutions.
"Working with Philip was the smoothest Shopify experience I've had. Clean Liquid, custom sections, and a store that finally converts. Communication was premium from day one."
Amelia Carter
DTC Founder · London, UK
"Working with Philip felt like adding a senior dev to the team. Speed scores went green, CVR moved, and every deadline was hit without chasing."
Olamide Adebayo
Ecommerce Manager · Lagos, Nigeria
"The 1:1 mentoring genuinely changed how I run my Shopify store. Clear, no fluff, and tailored to my exact roadmap."
James O'Connor
Founder, B2B Wholesale · Dublin, Ireland
"Took my Dawn theme from sluggish to lightning fast. LCP dropped, Lighthouse went green, sales followed within weeks."
Chiamaka Eze
Indie Brand Owner · Abuja, Nigeria
"Reliable, senior-level Shopify partner. I trust Philip with my own white-label clients — that says enough about the quality."
Sophie Williams
Agency Partner · Manchester, UK
"Philip rebuilt our PDP and checkout flow with surgical precision. Sales lift was immediate and the team learned a lot from his process."
Tunde Bakare
Shopify Plus Merchant · Accra, Ghana
"Working with Philip was easily the most professional collab we've had on Fiverr. Honest scoping, premium delivery, zero drama."
Hannah Mitchell
Marketing Lead · Bristol, UK
"From theme customization to CRO, every change had a reason and a result. My conversion rate has never looked healthier."
Ifeoma Okeke
Beauty Brand Founder · Port Harcourt, Nigeria
"Working with Philip raised the bar on what I now expect from a Shopify developer. Clean code, clear comms, real ownership."
David Reynolds
Ecommerce Consultant · Edinburgh, UK
"Premium delivery from start to finish. The store finally matches the brand and the mentoring sessions made me a confident operator."
Grace Adeyemi
Apparel Founder · London, UK
Contact
Tell me about your store and goals — I usually reply within a few hours.
Available for new Fiverr & Upwork inquiries
